GEL Golf expands its epic range of putters in 2009.

If you haven’t heard of GEL Golf yet, you’re missing out. They are quite simply, the most forward thinking golf company out there at the moment, full stop. GEL’s new range of putters are just awesome and now, they’re adding four more to into the mix…

GEL has just launched four new models, the Ora, Pondera, Vicis and Quasso models which look absolutely stunning. The Ora is an absolute masterpiece in my opinion, beautiful.

Co-designed by GEL Golf and putting master Dr Paul Hurrion, the innovative putters are now available in the UK through GEL distributor, Assay Golf, via selected golf shops and the internet at www.GELGolf.co.uk at a recommended retail price of £185.

In an industry first, the GEL Paul Hurrion Signature Range comes equipped with a GEL True Temper Dynamic Gold S400 iron shaft – rather than a standard putter shaft. This means the club will twist far less on impact with the ball which will help keep you on-line. It also help you to experience increased feel and improved pace control.

The innovation has allowed Dr Hurrion to reposition weight around the perimeter of the putter head using a unique, inline weighting system with tungsten concealed in the putter head leading to a more rhythmic stroke, better response and high moment of inertia (MOI) for a truer roll.

As with his first four models, Hurrion’s new line features the multi-layer, horizontal grooves developed by GEL Golf that are milled at a precise angle onto a soft aluminium insert. The combination of these new technologies creates instant forward roll of the golf ball, reducing the effect of skidding providing a straighter roll off the ball immediately after it has been struck.

Tests prove that the roll of a golf ball immediately after it has been struck is the most crucial element in directing the ball towards the intended target illustrating clearly why groove putters outperform all others on the market. When we say ALL others – we mean ALL others.

“We’re very excited to be releasing additional models to our already-successful line of GEL putters,” said Alec Pettigrew, Managing Director of Groove Equipment Ltd. “With Paul’s expertise in putting and sports biomechanics, GEL has truly delivered a putter for golfers of all abilities.”

Hurrion brings with him over 10 years of research and development in sports biomechanics and is now recognized as one of the top putting coaches on The European Tour. Amongst others, he currently coaches three-time major winner Padraig Harrington, Rory McIlroy, Lee Westwood and recent LET winner, Becky Brewerton.

“Based on the success of the inaugural GEL Paul Hurrion Signature Range, I have designed four new models to help golfers continue to enjoy the key benefits tour players look for on the greens,” says Hurrion.

“A putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximizes the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-centre hits creates stability at impact in the area of the game that matters most,” he concludes.

Since its launch in 2007, GEL Golf has firmly established itself as the number one groove putter on the Asian Tour and has already enjoyed six professional Tour wins; one each on The European, Asian and Canadian Tours and two on the China Tour plus one on the Ladies European Tour.

GEL offer truly top class putters and are currently in a league of their own. It’s just a matter of time until all the pros are using putters like these and taking training from bio-mechanics legend, Dr Hurrion.

Just as technology in drivers has changed the game, technology in putting is going to do the same with GEL Golf’s new putters. See our article “Forget everything you thought you knew about putting” for the full story.

Check out the company’s website at www.gelgolf.co.uk for more information or see the tech specs of the new putters below.

Dr. Paul Hurrion Signature Range Tech Specs:

ORA – (Edge)
A modified alignment, face-balanced blade with an inline weighting, a ‘crank-neck’ hosel and full shaft offset. Weight alignment arms create unique weight distribution within the putter face. Three-line alignment system squares the putter face to help focus the putter to the target. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (385gm head weight).

PONDERA – (Balance / Equilibrium)
A heel-toe, weighted mallet with a ‘crank-neck’ hosel and full shaft offset. A single alignment system squares the putter face to help focus the putter to the target. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (360gm head weight).

VICIS – (Time)
A heel-toe, weighted modified blade with a ‘crank-neck’ hosel and full shaft offset. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (365gm head weight).

QUASSO – (Break)
A heel-toe, weighted modified blade with a ‘crank-neck’ hosel and full shaft offset. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (350gm head weight).

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